New Companies Names Should be Short and Simple

I see a lot of new companies being formed lately.  With the economic downturn many people are trying to go into business for themselves.  However many of these companies don’t have any knowledge of advertising and branding.  They may have names such as “John Doe Automotive and Service Repair Center”.  Names like this are routine and very difficult to remember. 

If you look at some of the most recognizable and famous company names out there, most of them are either one or two words long.  Also, these names don’t have any indication of what the company does.  In the case above, the company name has a description of what it does but is it necessary.  Take a look at some of the biggest names out there.  Of the Forbes list of the top 10 biggest US companies, only one of them has 3 words in the company name.  They are in order, WalMart, Exxon Mobil, General Motors, Chevron, ConocoPhillips, General Electric, Ford Motor, Citigroup, Bank of America, America International Group.  Some of these name, you can get an idea of what they do. 

However, some of my favorite companies, you wouldn’t know what they do by the name of the company.  For instance,  Apple Inc, they did drop the “computer” portion of name.  You wouldn’t know that it was a computer company.  Same with Pepsi, you wouldn’t know it was a soft drink company.  Get the idea?  With names that are shorter and easy to remember, its easier to develop and design a logo.  Logo companies out there rely on creativity from their customers to design a nice logo. Can you imagine trying to form a logo for “John Doe Automotive and Service Repair Center”?  Logo companies such as Logo Bang and Logo Loft can design a logo for people who have creativity company names.

In summary,  in forming a company name, keep things simple and easy to remember.  If you can get a customer to remember the name of your company, they will find your company later when they’re ready to starting handing over their hard earned money.

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Article Source: ArticlesBase.com - New Companies Names Should be Short and Simple

Business, Start Up, Company Names